If we are sitting down with a potential new client regarding rebuilding or assuming maintenance over their website, we can pretty much guarantee they will ask some version of "How do we show up first on Google?" Thankfully, Google doesn't try to hide the answer to that question at all. In fact, they provide all the answers in terms of what factors contribute to their search engine page rank.
Think about how frustrated you get when the “smart” technology doesn’t provide you with instant gratification. That is how your customers feel when they get to your site. Everybody likes stats. So, instead of telling you why it is important to have a fast and mobile website, I’m just going to provide you with a list of stats, facts, and data, and you can do with it what you will.