Two and a half years ago, I created my logo, decided on brand colors and type, built my website and finally started passing out business cards hoping for the best. More frequently than I would have guessed, I was given unsolicited advice such as having the brand colors of pink, navy blue and black, or another example, having ‘a woman-owned digital marketing and PR company’ on my business cards “may not attract your target audience”. Wait… WHAT?!