Hashtags   •   June 2017

You’re probably yelling at the computer, “Stop trying to make hashtags a thing! They aren’t a thing!” I hate to be the one to tell you this, but they ain’t going away anytime soon. Which is fine. They’re easy enough to master and once you have a better understanding of why they are important, most likely you will suck it up and start *pounding* away.

Every platform is different and it doesn’t necessarily make sense for you to have a million hashtags on all of your social posts. I will specifically talk about Instagram and why hashtags are important on that platform. I’ll also give you some tricks to make hashtags less annoying for everyone.

Instagram Allows You to Have 30 Hashtags


Here’s why. More Hashtags = More Exposure

If you add hashtags to a post that is set to public, in the caption or in the comments, the post will be seen on the corresponding Hashtag Page. So, the more hashtags you use, the more Pages that will contain your post on Instagram, increasing your opportunity for exposure.

30 SECOND SKINNY: You are not the first person to try and work the system by using trending hashtags that have no relevance to your post to increase exposure. DON’T DO IT. It backfires. #trust

FUN STAT: According to Max Woolf (Former Apple QA Engineer) Instagram photos which have the maximum of 30 tags receive about three times as many Likes than photos with only a few tags.

Place Your Hashtags in the Comments

This is completely a personal preference but the reason people do this is to make their post look less “spammy”. The hashtags function the exact same way, whether you place them in the comments or the caption, but to some, it looks better when there are not a bunch of hashtags overshadowing what your post is trying to say.

30 SECOND SKINNY: Wondering when you should place the hashtags in a comment instead of a caption? If you are posting on Instagram AND ALSO Facebook, Twitter, etc…. put the hashtags in a comment. Facebook and Twitter side eye the 30 hashtag approach, and so do the majority of the people using those platforms.

FUN STAT: The hashtag works only on your own posts, you cannot hashtag on other’s posts and have it function the same way.

Why Care at All?

In March 2017, over 120 Million Instagrammers visited a website, got directions, called, emailed, or direct messaged to learn about a business based on an Instagram ad, according to WordStream


We decided we would provide you with a jumpstart each month on the 30 hashtags for your posts. We will upload on our site content and hashtag ideas for each month both as an image and in a PDF for you to download. Be on the lookout! #spotted