Influencer Marketing • March 2018
Are you a foodie, exercise maniac, beauty guru, or world traveler? If not, do you want to live vicariously through other people’s seemingly amazing lives? Well look no further! Here are some of the best Instagram-famous or “insta-famous” influencers to follow that fit all of your interests!
Some people look at social media influencers as a “guilty pleasure” others use them as motivation to live better lives and some use them to their marketing advantage. Instead of targeting your consumer directly, influencers can be used to do it for you. According to Michael Chen from Crowdbabble:
“Influencer marketing is a shift in strategy, where instead of putting all of your energy towards directly targeting your market, the focal point turns to influential people instead. These influential accounts have the power to create trends and boost the popularity of certain products or styles. They help you to draw more targeted attention.”
Regardless of why you follow these influencers, the bottom line is: you follow them and so do a lot of others. Influencers are the people you wish you could be, the super fit, amazing wold travelers, the incredible chefs, and overall just the “popular” people of social media! These influencers have built a career on social media, and feed off of your following, so why not use that to your advantage. They have the ability to turn almost anything into a must follow trend and believe it or not, people trust what they have to say. Here are some of the best Instagram-famous or “insta-famous” influencers to follow that fit all of your interests!
Before we get into the names of the influencers, it is important to understand the different types. According to Michael Chen from Crowdbabble there are three types of influencers:
Mega-influencers: celebrities, politicians, athletes and anyone who can use their name to draw attention
Macro-influencers: people who reach followers between 100,000 and 1 million and still gain a global reach
Micro-influencers: have 5,000 to 100,000 followers, target audience is more local and specific
We’ve compiled a list of mega-influencers that you need to follow ASAP! These people have have some pretty awesome accounts that may not only help you live a better life, but could also become an influencer for your brand.
Alright so following exercise influencers on Instagram might be just the motivation you need to get off the couch and get to the gym! These next influencers are great motivators and have super helpful tips for anyone interested in exercise.
Khloe Kardashian 70M followers: Khloe Kardashian used to be known as the biggest Kardashian sister, but has quickly transformed her body and looks amazing! Follow her on snapchat @khloekardashian, check out her television show Revenge Body, or subscribe to her app to get great workout tips and routines.
Rachel Brathen 2.1M followers: Rachel is also known as @yoga_girl! She posts amazing poses and workouts to really get you in touch with your inner zen.
Cassey Ho 1.4M followers: @blogilates posts great workout routines as well as motivational quotes and tips on how to live a fun, healthy lifestyle. This girl knows how to make diet and exercise look fun!
I don’t know about you guys, but I am terrible at makeup, but that doesn’t stop me from obsessively watching makeup tutorials! These next influencers are amazing at what they do and will give you tips to help make you feel beautiful!
Kylie Jenner 100M followers: The youngest Jenner @kyliejenner has made millions of dollars off of her Kylie Cosmetics line. Check out her instagram and snapchat to see new makeup trends and products.
Manny Gutierrez 4.3M followers: Follow @mannymua733 for some amazing makeup tutorials. This dude knows how to do makeup!
Christen Dominique 1.3M followers: @christendominique has an amazing following on instagram and youtube. She posts makeup tutorials. So whether you are terrible at makeup and want to learn or you want to change up your look, check out Christen.
How much do you love sitting on social media and looking at pictures/videos of food? I’m not going to lie to you, sometimes after watching those videos I start to think I’m a professional chef! Sadly, I am not, but these next influencers definitely know their way around a kitchen/know the right restaurants to go to!
Chrissy Teigen 15.7M followers: Check out @chrissyteigen on snapchat to see amazing homemade dishes that are sure to make your mouth water. If you like what you see on her snapchat, you should buy her recipe book to try it for yourself.
Gordon Ramsay 3.9M followers: The famous “mean” chef has super amazing Instagram. Follow @gordongram for some amazing recipes and pictures of his creations.
Jonathan Cheban 2.4M followers: Follow @foodgod on instagram to find amazing restaurants and dishes to try. The food god goes all over the world trying out different viral food trends and reviews them on his instagram account.
Amber Spiegel 1.1M followers: Check out @sweetambs if you have a sweet tooth. Amber posts amazing pictures of cookies decorated to perfection.
Do you love taking spontaneous trips? Do you dream of traveling the world? If you answered yes, you need to follow these next accounts.
Murad Osmann 4.5M followers: Follow @muradosmann to see amazing #travelgoals and #relationshipgoals. This beautiful couple travels the world and documents their amazing adventures together.
Jackson Harries 1.6M followers: Check out @jackharries for some beautiful photographs. This amazing photographer and environmentalist documents his world travels to the most beautiful places.
Louis Cole 1.5M followers: @funforlouis is an amazing world traveler with amazing photography skills and a sense of adventure!
I personally follow all of these accounts and can honestly say it is 100% worth it. I highly recommend following these accounts because who knows, they might motivate you to become an influencer yourself. Check out Forbes to learn more about these influencers and to see a list of other amazing influencers to follow!