AND ONE Marketing was asked to assist The Franklin Johnston Group with celebrating their 5-year anniversary. We took it back to what makes TFJG who they are, their Core Values on which the company was founded.
Our strategy consisted of creating content specifically for Facebook that could also be used in their Email Marketing efforts as well as on Linkedin. We developed a 6-week, 6-part video and email campaign where we celebrated examples of their Core Values in the Past, Present, and Future of The Franklin Johnston Group.
Our kickoff Launch Video was the most the Most Viewed, Most Engaged, Most Shared post year-to-date.