Upping Your Brand

An AND ONE Marketing Presentation

From The Hampton Roads Chamber’s “The Glass | Evolving the Businesswoman”

Brand   •   October 2017

Your brand is not your logo, your font, or your colors. It isn’t your positioning statement, the promotional items you pass out, or who sits on your board. While those items are important, your brand is really the sum of your customers’ experiences. It should come as no shock that the leaders in any given organization directly influence brand loyalty in their customers. What sort of culture have you cultivated as a leader? How willing is your brand to incorporate and adapt to digital marketing trends? Are you accessible to your customers online?

“Your brand is what other people say about you when you’re not in the room.”

– Jeff Bezos

Your brand is not your logo, your font, or your colors. It isn’t your positioning statement, the promotional items you pass out, or who sits on your board. While those items are important, your brand is really the sum of your customers’ experiences. It should come as no shock that the leaders in any given organization directly influence brand loyalty in their customers. What sort of culture have you cultivated as a leader? How willing is your brand to incorporate and adapt to digital marketing trends? Are you accessible to your customers online?

Is your company Aware, Analytical, Available, Actionable, and Adaptable?

This is our presentation as we discussed how customer service, technology, and digital marketing trends work together to define your brand. It will share simple and effective ways to discover and monitor your online brand, communicate with your customer, incorporate digital into your marketing strategy, and consequently “UP” your company’s brand.

“A brand is no longer what we tell consumers it is; it is what consumers tell each other it is.”
– Scott Cook, Co-Founder, Intuit